Rap and animation?

Who would have thought these two worlds would ever collide?

Turns out they do! And can look killer together!

A  challenging project in terms of visualisation and timelines. A lot to do, but very little time.

The brief was simple: Carve a distinction for Roulette Packaged Water in a cluttered beverage market, appeal to a GenZ and millennial audience and also marry it’s essence with that of MTV Hustle Season 4! 

That’s a mouthful already!
Make something as simple as drinking water, an electrifying and unforgettable experience! 

The video featured an original rap track performed by a former MTV Hustle contestant, music and played on the theme of “A new spin on mixing”- a truly refreshing experience for the teams involved. 

The film traces the journey of an artist, as he escapes a creative block, experiences a motivational inertia which inspires him. The animation style is edgy and modern, and the rap is reminiscent of the most important thing in a fast paced, creative world- HYDRATION!