Arctic Fox is a lifestyle brand for the youth who believe in the power of everyday creativity.   With this series of illustration posts, we want to depict the feeling of diving into your dreams. The sudden rush that you feel when you are about to take the first step towards your dream, the anxiety that hits you before you get on the stage for the first time if you are a performer. We want to capture all these feelings and emotions in the visuals from the point of view of the dreamer. So every visual will be from the POV of these people, who are in the process of taking the first step, overcoming all fears and taking the risk to DIVE IN.

For Enquiries: whodis@bakarmax.com