CRED is a credit card bill payment platform that is known for its rewards features and quirky ads that feature movie stars, cricketers, and sports icons in some of the funniest roles.

They wanted to promote their Mega Jackpot leaderboard promo which they launched during IPL 2021 where one could claim exclusive rewards by redeeming their CRED coins and the biggest spenders would win even more. We pitched them multiple ideas and then finally zeroed down on – CHEERS to CRED – where a group of friends play Never Have I Ever at a party. It took us 1 week to complete the comic from scripting to illustrating it.

This was one of the few times where a brand used comics as a part of its marketing plan and we all were like – Cheers to Cred.

For Enquiries: whodis@bakarmax.com