A comic book for your first day at the gym?! YES!

CULTFIT came to us with a unique concept: The Cult Manifesto. A holy grail for gym newbies on gym etiquettes to be displayed across their fitness centres. 

The twist is, how do we present these seemingly simple rules in a humorous way. 

A ton of brainstorming, jokes and concepts later, we got lucky with the “Zoom out perspective” formula. Things look different from a closer perspective and when you zoom out, you see a narrative that is completely different, almost comical.

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Each rule had to have its own storyline and a punchline. We maintained a universe continuity by reusing the characters in multiple comics .

The 10 commandments are as follows: 

• We Bring Respect with Every Step.

• We Leave No Trace.

• We Drop Weights, Not Standards.

• We Keep Our Space Sacred.

• We Return What We Borrow.

• We Value Every Minute.

• We Trust Our Trainers.

• We Share the Tools of Strength.

• We Ask Before We Capture.

• We Speak to Lift.

The comic book also required the team to don out “Gymboi hats” as we researched, studied gym behaviour and pet peeves. 

The result? 10 rules, a 40 page comic book and jokes which make you go, “Oh man! So true!”