Decentralised is a coveted newsletter based on Substack which talks about the world of crypto. We worked closely with the founder to help establish its branding in a more concrete way and have since designed many of the visuals that go along with the mailers and the ones used on the website. 

While the base branding style was clean and formal, we had the freedom to be more creative when it came to its key visuals and illustrations. We chose a line art style approach but then that evolved into us exploring many other art styles.